Cruelty Free Community Resource

Cruelty free shopping made easy...

  • Find the best cruelty free brands for you.
  • Find online and local retailers who carry them.
  • Get shopping tips and tools.

...to build
an army of voices
for animals

  • Make our shopping dollars count.
  • Make our voices against animal testing heard.
  • Win an end to animal testing.




This site is dedicated to the animals who have lost their lives to assure our safety, and to you, the cruelty free community, who are giving them a voice and leading us to find a better way.

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Switch Your Makeup
to Cruelty Free for Just $25

Gentle Products
for Sensitive Skin

Create Your
Anti-Aging Routine

Switch Your Makeup to Cruelty Free for Just $25 Gentle Products for Sensitive Skin Create Your Anti-Aging Routine

Foundation, blush, shadows, mascara, lipstick for $25 total!

What to avoid, what to use, and where to find it cruelty free.

Top anti-aging ingredients, and our product picks for each, all Leaping Bunny of course!

US Congress Moves
on Cosmetics Animal Testing

TOP 5 Hurdles to
Ending Animal Testing

Birdie's Corner: Notes
from the Front Lines

Bill to Ban Animal Testing Gains Steam TOP 5 Hurdles to Ending Animal Testing Notes from the Front Lines

Competing bills in Congress would ban or require animal testing.

...And how you can help.


Get the inside story from Aryenish Birdie, who tirelessly works Congress for animals.

In Search of...
Hard-to-Find Items

Meet the Animals

Palm Oil
Why It's Important

In Search of Hard-to-Find Items Meet the Animals Palm Oil - Why It's Important

Suggestions for deodorants, razors, mascaras, and other tough items!


Laboratory animals suffer emotionally as well as physically. Meet them as they are meant to be.

Sustainable palm oil, not no palm oil, is the answer.

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Notice: This site was developed and is hosted by White Rabbit Beauty, LLC, a retailer, as part of a broader public goal to make cruelty free products more accessible. We strive to make this an independent resource for cruelty free consumers. Here, we take the consumer's point of view, enabling you to find the best cruelty free products at the best prices at as many stores as possible. The site also has a direct advocacy role, providing news and information to help you take action to end animal testing.