Cruelty Free Community Resource

Cruelty free shopping made easy...

  • Find the best cruelty free brands for you.
  • Find online and local retailers who carry them.
  • Get shopping tips and tools.

...to build
an army of voices
for animals

  • Make our shopping dollars count.
  • Make our voices against animal testing heard.
  • Win an end to animal testing.




This site is dedicated to the animals who have lost their lives to assure our safety, and to you, the cruelty free community, who are giving them a voice and leading us to find a better way.

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Switch Your Makeup
to Cruelty Free for Just $25

Gentle Products
for Sensitive Skin

In Search of...
Hard-to-Find Items

Switch Your Makeup to Cruelty Free for Just $25 Gentle Products for Sensitive Skin In Search of Hard-to-Find Items

Foundation, blush, shadows, mascara, lipstick for $25 total!

What to avoid, what to use, and where to find it cruelty free.

Suggestions for deodorants, razors, mascaras, and other tough items!

US Congress Moves
on Cosmetics Animal Testing

Palm Oil
Why It's Important

Meet the Animals

Bill to Ban Animal Testing Gains Steam Palm Oil - Why It's Important Meet the Animals

The past two years have seen proposals to both ban and require animal testing. Which way Congress moves may depend on you.

Sustainable palm oil, not no palm oil, is the answer.


Laboratory animals suffer emotionally as well as physically. Meet them as they are meant to be: as companions.

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Notice: This site was developed and is hosted by White Rabbit Beauty, LLC, a retailer, as part of a broader public goal to make cruelty free products more accessible. We strive to make this an independent resource for cruelty free consumers. Here, we take the consumer's point of view, enabling you to find the best cruelty free products at the best prices at as many stores as possible. The site also has a direct advocacy role, providing news and information to help you take action to end animal testing.