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Finding that Bunny Logo in Stores
Finding Leaping Bunny and Choose Cruelty Free products on the shelves can be hard, because their logos are often on the back label in teeny tiny type. You have to pick up every item and check its label, keenly aware of your family shuffling their feet behind you. In the US and Canada, the Leaping Bunny logo is more common; however, many Leaping Bunny certified brands don't display the logo on their label.
Take the list to your store manager or to the department manager, and ask if they carry any of the brands.
Ask the manager to please show you where they are on the shelves.
This does two things: You find the products faster, and you alert the manager that customers are looking for cruelty free products. If the manager has to walk people to the products many times, you will soon see sections clearly labeled as cruelty free. You may also find the manager starts stocking more Leaping Bunny brands.
Notice: This site was developed and is hosted by White Rabbit Beauty, LLC, a retailer, as part of a broader public goal to make cruelty free products more accessible. We strive to make this an independent resource for cruelty free consumers. Here, we take the consumer's point of view, enabling you to find the best cruelty free products at the best prices at as many stores as possible. The site also has a direct advocacy role, providing news and information to help you take action to end animal testing.