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Where to Shop in Large Urban Areas
They May Be As Close As Your Local Grocery Store
In large urban areas, the largest selection of Leaping Bunny brands
is usually at grocery stores. Whole Foods, the high-end national chain, has stores in most large urban areas, and it stocks a huge selection of Leaping Bunny brands. Check the Whole Foods store locator here.
Kroger, another national grocery chain, also carries many Leaping Bunny brands, and they can be cheaper than Whole Foods, especially if you use their loyalty program. Find the Kroger store locator here.
Smaller local chains often stock a good selection of Leaping Bunny brands, too. For example, Piazza's is a local chain here (San Mateo County, CA), and it stocks Alba, Avalon, Burt's Bees, Deep Steep, DeVita, EO, Giovanni, Gud, Kiss My Face, Jason, Light Mountain, Mountain Ocean, Nature's Gate, Neem Aura, Nutribiotic, ShiKai, South of France, and Tom's of Maine. It's not a natural chain, either, just a regular grocery store.
If you frequent a particular store, you can ask your grocer to stock particular products for you, and often they will.
Shelves of Leaping Bunny brands at Kroger's Grocery, Coventry Lane, Fort Wayne, IN
Big Box Stores and Drugstore Chains Also Have Leaping Bunny Brands
Other possible local sources are Target, Vitamin Shoppe, Walmart, health food/supplement stores, and large drugstore chains like CVS, Walgreens, and Rite Aid. These tend to stock the most popular cruelty-free brands. Vitamin Shoppe and Target may have the widest selection; for example, one Target visited has Alba, Avalon, Burt's Bees, Kiss My Face, Freeman, Gud, It's a 10 Haircare, Giovanni, Tom's of Maine, EO, Jason, and Dr. Bronner's (also Seventh Generation, Method, and Mrs. Meyers for household cleaning). Walmart and drugstores typically carry at least Alba, Avalon Organics, Burt's Bees, Dr. Bronner's, and one or two other cruelty-free brands. Our local Rite Aid, for example, has Alba, Avalon, Burt's Bees, Gud, Dr Bronner's, JASON, JR Watkins, and Yes to Carrots. Selection varies by store, so it's good to call before you go.
Urban Decay may be the most popular Leaping Bunny makeup brand. You can find it at Ulta and Sephora stores and at many Macy's. Ulta and Sephora often carry Juice Beauty as well.
At Whole Foods and grocery stores with a large natural section, you can often find one or more of the brands Mineral Fusion, Gabriel, and ZuZu Luxe.
For bargain cruelty free makeup, check out the e.l.f. brand (stands for eyes, lips, face) at Walmart and Target stores. E.l.f. is a decent, extremely cheap makeup brand. It gets good to very good reviews on the makeup boards and has a wide selection of products. This brand is certified cruelty free by the Australian certifying organization, Choose Cruelty Free, which is the Australian equivalent of Leaping Bunny (the Australian standard is slightly stricter). Check the e.l.f. store locator here.
Milani and Jordana display at Walgreens, San Carlos, CA
Find Stores with a Specific Brand
To locate a specific brand, check the Brand Finder here on this site for a store locator link. In the Brand Finder, each brand listed has a link to the store locator for that brand, if the brand has one. Many are more broadly distributed than you would expect.
Disclaimer/Disclosure: Mention of companies and web sites does not imply endorsement by me or this site. Please make sure you are comfortable with a company before purchasing from it. A good resource for this is the Better Business Bureau. I own WhiteRabbitBeauty.com, but in this article, I have tried to set aside that role and write only as a consumer looking for the best products at the best prices.
Notice: This site was developed and is hosted by White Rabbit Beauty, LLC, a retailer, as part of a broader public goal to make cruelty free products more accessible. We strive to make this an independent resource for cruelty free consumers. Here, we take the consumer's point of view, enabling you to find the best cruelty free products at the best prices at as many stores as possible. The site also has a direct advocacy role, providing news and information to help you take action to end animal testing.