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BWC Full Volume Mascara

Makeup artist Yisell Santos reviews CF mascaras. Visit Yisell at

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Review: Beauty Without Cruelty (BWC) Full Volume Mascara

by Yisell Santos


Color: Black

Vegan: Yes

MSRP: $25.95

Size: 0.24 oz/6.8 g

Applicator: Very large brush intended to maximize volume.

Manufacturer's Product Description: Full volume natural mascara. Maximum length and thickness. Double depth brush maximises extension and thickness for extra volume.

Test Results

  Experiment Result
  10 hour weardid not hold up
  Joggingdid not hold up
  Doing everyday chores in the homeheld up some
  Running outside errandsdid not hold up
  Sitting in a steamy bathroom
(to simulate humidity)
did not hold up


Clumping: None. Wand separated lashes nicely.

Smudging: A lot of smudging within 3 hours of wear.

Curl: None.

Length: Some but not by much.

Thickening: Some.

Volume: The separation of lashes gives the illusion of volume.

Longevity: 3 hours in and I had mascara under eye eyes and on the lash line.

Ease of Use: Despite the big wand, it actually coats all the lashes well (top and bottom). It's too bad it didn't last all day.


Pros: Sadly none. The lack of longevity negates any positives.

Cons: The smudging within 3 hours.

End Result: If it hadn't smudged so quickly, this would have been a good mascara.

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