Cruelty Free Community Resource

BWC Waterproof Mascara

Makeup artist Yisell Santos reviews CF mascaras. Visit Yisell at

You are here:  Home > Color Encyclopedia > Mascara Comparisons > BWC Waterproof Mascara

Review: Beauty Without Cruelty (BWC) Waterproof Mascara

by Yisell Santos


Color: Black

Vegan: Yes

MSRP: $25.95

Size: 0.24 oz/6.8 g

Applicator: Hourglass shaped brush designed to help apply an even coat all over lashes; however, any wand can do this.

Manufacturer's Product Description: Stays on all day, waterproof and swimproof.

Test Results

  Experiment Result
  10 hour weardid not hold up
  Joggingdid not hold up
  Doing everyday chores in the homedid not hold up
  Running outside errandsdid not hold up
  Sitting in a steamy bathroom
(to simulate humidity)
did not hold up


Waterproof: No.

Clumping: None.

Smudging: This mascara definitely smudged and fast. Within minutes of application my under eyes were gray. After 3 hours I had full on raccoon eyes.

Curl: None.

Length: None extra.

Thickening: The wand helps separate lashes, and the mascara is very black, which gives the illusion of thickening.

Volume: None extra.

Longevity: None. It failed to hold up and flaked.

Ease of Use: Easy to apply. The hourglass shaped brush lets you see your bottom lashes better and helps separate.


Pros: None.

Cons: I disliked how fast the flaking happened. The price is steep for something that doesn't deliver.

End Result: I really wanted to like this mascara. I found that it flaked and smudged within a few minutes of wear, giving me raccoon eyes, and that was just doing simple at home chores. For someone like me who suffers from seasonal allergies, I need waterproof mascara during that time. This did not fulfill those needs. It claims it's waterproof and long lasting, but it is not so. Disappointing and not worth the price.

Contact Us | About This Site | Privacy Policy | Terms of Use

Copyright © 2015-2017 White Rabbit Beauty LLC. All rights reserved.

Friend us on Facebook Add us on Pinterest

Notice: This site was developed and is hosted by White Rabbit Beauty, LLC, a retailer, as part of a broader public goal to make cruelty free products more accessible. We strive to make this an independent resource for cruelty free consumers. Here, we take the consumer's point of view, enabling you to find the best cruelty free products at the best prices at as many stores as possible. The site also has a direct advocacy role, providing news and information to help you take action to end animal testing.