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Alima Pure Mascara

Makeup artist Yisell Santos reviews CF mascaras. Visit Yisell at

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Review: Alima Pure Mascara

by Yisell Santos


Color: Black

Vegan: Vegetarian, but not vegan (has beeswax)

MSRP: $22.00

Size: 0.28 oz/8 g

Applicator: Rubber bristled brush

Manufacturer's Product Description: Natural Definition Mascara is richly pigmented and glides on beautifully. Provitamin B5, Jojoba oil, and natural beeswax nourish and condition, leaving lashes healthy and lush. The rubber bristled wand defines and separates, keeping lashes clump free.

Test Results

  Experiment Result
  10 hour wearheld up
  Joggingheld up some
  Doing everyday chores in the homeheld up
  Running outside errandsheld up
  Sitting in a steamy bathroom
(to simulate humidity)
held up some


Clumping: None. In fact, the wand did a great job of separating my lashes.

Smudging: Very little. Mostly when in a humid/muggy setting.

Curl: Some.

Length: Some but not by much.

Thickening: It's a natural mascara so there wasn't much thickening.

Volume: The separation of lashes gives the illusion of volume.

Longevity: Lasted all day.

Ease of Use: Small bristles and thin applicator make it easy to apply at the base and let you get into the inner corners.


Pros: Held up all day, no clumping, no flaking, and the wand gives great separation to the lashes.

Cons: None.

End Result: I was very impressed by this mascara. Loved the applicator and how nicely it separated my lashes and kept them separated without clumping or making them crunchy. Definitely a winner here.

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