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Cruelty Free Shopping Guide

Mascaras!

Cruelty-Free Mascaras Reviewed

Pro MUA Yisell Rates Cruelty Free Mascaras & Best Picks

Yisell

In survey after survey, good cruelty-free mascara tops the list of hard-to-find items. Here's help! Makeup Pro Yisell tested cruelty-free mascaras, from drugstore to high-end brands.

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The Tests

Experiments Application
  • 10 hour wear
  • Jogging
  • Everyday home chores
  • Outside errands
  • Sitting in a steamy bathroom (simulate humidity)
  • Applied to top & bottom lashes
  • Applied 2 coats
  • Applied from lash base to lash tips & wiggled brush back & forth horizontally
  • Checked results every 1 to 3 hours

All mascaras were tested with the exact same experiments and application technique.


Summary for All Mascaras

For the detailed review of a mascara, choose the mascara name.

MascaraResultsConclusions
100% Pure - Maracuja Oil Mascara
MSRP: $26.00
Shade: Black Tea (black), Dark Chocolate (brown)
Vegan

Held up during:

  • 10 hour wear: Yes
  • Jogging: Some
  • Home chores: Yes
  • Outside errands: Some
  • Humidity: Some
Pros: Smells divine. Dark pigmentation.
Cons: Very wet formula.
End Result: Wet formula made lashes stick together, looking clumpy. Dark Chocolate (brown) stung my eyes when I removed it. (Dark Chocolate has cocoa powder, so avoid if you have a cocoa/chocolate allergy.)
Beauty Without Cruelty - Full Volume Natural Mascara
MSRP: $25.95
Shade: Black
Vegan

Held up during:

  • 10 hour wear: No
  • Jogging: No
  • Home chores: Some
  • Outside errands: No
  • Humidity: No
Pros: Wand separated lashes nicely, giving illusion of volume.
Cons: Smudging within 3 hours.
End Result: A nice mascara, but lasts only about 3 hours.
Beauty Without Cruelty - Waterproof Mascara
MSRP: $25.95
Shade: Black
Vegan

Held up during:

  • 10 hour wear: No
  • Jogging: No
  • Home chores: No
  • Outside errands: No
  • Humidity: No
Pros: None.
Cons: Flaked fast.
End Result: Flaked & smudged within a few minutes, giving raccoon eyes even for simple home chores.
BH Bliss Lash Mascara
MSRP: $5.99
Shade: Black
Vegetarian

Held up during:

  • 10 hour wear: Yes
  • Jogging: Yes
  • Home chores: Yes
  • Outside errands: Yes
  • Humidity: Some
Pros: Lots of volume & length.
Cons: Slightly sticky formula. Made lashes hard, crunchy.
End Result: Despite the hard lashes, I loved this mascara. It gave so much length.
e.l.f. Mineral Infused Mascara
MSRP: $3.00
Shade: Black
Vegan

Held up during:

  • 10 hour wear: No
  • Jogging: No
  • Home chores: Some
  • Outside errands: Some
  • Humidity: No
Pros: Lashes remained soft.
Cons: Very wet. Long drying time. Applying on bottom lashes messy.
End Result: Very average mascara that doesn't do much for lashes. Wore off half way through day.
e.l.f. Waterproof Lengthening & Volumizing Mascara
MSRP: $3.00
Shade: Black
Vegan

Held up during:

  • 10 hour wear: Yes
  • Jogging: Yes
  • Home chores: Yes
  • Outside errands: Yes
  • Humidity: Yes
Pros: Good brush. Lasted all day, didn't smudge or flake, handled humidity.
Cons: Needed waterproof makeup remover to remove.
End Result: Impressed with how well this stayed put. A real bang for your buck here.
FACE atelier - Sculpt HD Mascara
MSRP: $26.00
Shade: Midnight (black)
Vegetarian

Held up during:

  • 10 hour wear: Yes
  • Jogging: Yes
  • Home chores: Yes
  • Outside errands: Yes
  • Humidity: Yes
Pros: Lashes looked & felt soft. Thin brush made application easy.
Cons: None.
End Result: Delivered everything promised & more. Thin wand let me get to inner corners & also get close to lash line, which helps in lengthening & separating.
FACE atelier - Crybaby Mascara
MSRP: $26.00
Shade: Black
Vegetarian

Held up during:

  • 10 hour wear: Yes
  • Jogging: Yes
  • Home chores: Yes
  • Outside errands: Yes
  • Humidity: Yes
Pros: Waterproof, with no smudging, running, or flaking. Lashes remained soft.
Cons: Wish it were darker.
End Result: Love it. My go to for bridal clients & got me through allergy season without smudging.
Gabriel Cosmetics Mascara
MSRP: $16.00
Shade: Black, Black Brown
Vegan

Held up during:

  • 10 hour wear: Yes
  • Jogging: Yes
  • Home chores: Yes
  • Outside errands: Yes
  • Humidity: Some
Pros: Lengthened with no clumping. Lashes stayed soft.
Cons: None.
End Result: Great for a natural look. Black Brown is even more natural than Black on dark lashes & perfect for lighter blonde lashes.
Jordana Best Lash Extreme Volumizing Mascara
MSRP: $3.99
Shade: Black
Vegetarian

Held up during:

  • 10 hour wear: Yes
  • Jogging: Some
  • Home chores: Yes
  • Outside errands: Yes
  • Humidity: Yes
Pros: It does as promises, except for clumping with 2 coats (recommend 1 coat). Love that it's very dark.
Cons: Clumped with 2 coats.
End Result: What a bargain! The results are something I'd expect with an expensive mascara.
Jordana Best Length Extreme Lengthening Mascara
MSRP: $4.49
Shade: Black
Vegan

Held up during:

  • 10 hour wear: No
  • Jogging: No
  • Home chores: Some
  • Outside errands: Some
  • Humidity: Some
Pros: Applicator nicely separated lashes.
Cons: Did well initially; then flaked & smudged throughout day.
End Result: Good separation, but only a little lengthening. Any moisture made it smudge.
Jordana Best Volume Extreme Volumizing Mascara
MSRP: $4.49
Shade: Black
Vegetarian

Held up during:

  • 10 hour wear: Some
  • Jogging: Some
  • Home chores: Yes
  • Outside errands: Some
  • Humidity: No
Pros: No clumping. Added some volume (but not "extreme").
Cons: Big brush made it hard to apply. Needed to clean up eyelids after application. Some smudging & flaking halfway through day.
End Result: A little volume; & lots of clean-up needed during application & wear.
Lily Lolo - Mascara
MSRP: $20.00
Shade: Black
Vegan

Held up during:

  • 10 hour wear: Yes
  • Jogging: Some
  • Home chores: Yes
  • Outside errands: Yes
  • Humidity: Some
Pros: Kept lashes super soft even with 2 coats. Added length & defined lashes.
Cons: None.
End Result: Definitely recommend for someone who loves defined lashes.
Milani - Big & Bigger Lashes
MSRP: $9.00
Shade: Black
Vegetarian

Held up during:

  • 10 hour wear: Yes
  • Jogging: Yes
  • Home chores: Yes
  • Outside errands: Yes
  • Humidity: Yes
Pros: Voluminous, long lashes. Held up well.
Cons: Flat tip brush tended to collect too much mascara.
End Result: Loved it. One coat gave the effect it promises; 2 coats gave more.
Milani - Lash Trifecta
MSRP: $9.00
Shade: Black
Vegetarian

Held up during:

  • 10 hour wear: Yes
  • Jogging: Yes
  • Home chores: Yes
  • Outside errands: Yes
  • Humidity: Yes
Pros: Good separation & length, good thickening with 2 coats, some curl, no smudging.
Cons: More curl would be nice. Lost some curl & volume halfway through day.
End Result: Liked both mascara & mascara wand. If you want a mascara that lengthens & separates, this is it.
Mineral Fusion - Lash Curling Mascara
MSRP: $18.99
Shade: Gravity (black)
Vegetarian

Held up during:

  • 10 hour wear: Some
  • Jogging: Some
  • Home chores: Yes
  • Outside errands: Some
  • Humidity: Some
Pros: Mostly, it stayed put all day. The flaking occurred during extensive activities or humidity.
Cons: Flaking & clumping. Very wet & dried crunchy, which is why it flaked. It also didn't separate my lashes (they clumped).
End Result: Made my lashes look clumpy & stiff. Hard to remove even with eye makeup remover.
Mineral Fusion - Lengthening Mascara
MSRP: $18.99
Shade: Graphite (black)
Vegetarian

Held up during:

  • 10 hour wear: Some
  • Jogging: Some
  • Home chores: Yes
  • Outside errands: Some
  • Humidity: No
Pros: Lots of length. No clumping. Lashes felt moisturized & soft after a week or two of wearing.
Cons: Any moisture (allergies, sweat, etc.) made it flake & smudge under eye area.
End Result: Despite the lack of longevity, I liked this mascara & how easy it was to remove.
Pacifica Stellar Gaze Length & Strength Mineral Mascara
MSRP: $14.00
Shade: Supernova (black)
Vegan

Held up during:

  • 10 hour wear: Some
  • Jogging: Some
  • Home chores: Yes
  • Outside errands: Yes
  • Humidity: Some
Pros: Added volume. Good color intensity.
Cons: Slight smudging, but mostly had problem with large wand. While applying, I always got mascara on my eyelids near my lash line.
End Result: I liked the mascara. The smudging halfway through the day wasn't intense & mostly looked intentional (a bit of a smokey eye).
Pacifica Aquarian Gaze Water Resistant Long Lash Mineral Mascara
MSRP: $14.00
Shade: Abyss (black)
Vegan

Held up during:

  • 10 hour wear: Yes
  • Jogging: Yes
  • Home chores: Yes
  • Outside errands: Yes
  • Humidity: Yes
Pros: Added volume, especially with 2 coats. Stayed put!
Cons: The mascara is slightly dry, but that's what makes it waterproof.
End Result: Finally! A mineral mascara that claims it's waterproof & IS!! Loved the look & feel.
Urban Decay Cannonball Ultra Waterproof Mascara
MSRP: $20.00
Shade: Black
Vegetarian

Held up during:

  • 10 hour wear: Some
  • Jogging: Some
  • Home chores: Yes
  • Outside errands: Some
  • Humidity: No
Pros: Wand gives great separation of lashes. Lots of length.
Cons: Wound up under my eyes after a few hours wear & in high humidity.
End Result: I'd still buy it, but for fall/winter. If I sweat too much, it smudged.
Urban Decay Perversion Mascara
MSRP: $23.00
Shade: Black
Vegetarian

Held up during:

  • 10 hour wear: Yes
  • Jogging: Yes
  • Home chores: Yes
  • Outside errands: Yes
  • Humidity: Yes
Pros: They weren't kidding when they say "bigger, blacker, badder." This mascara brings it.
Cons: None.
End Result: Loved it. It wore all day & withstood muggy weather. Worth the price.
Urban Decay Troublemaker Mascara
MSRP: $24.00
Shade: Black
Vegan

Held up during:

  • 10 hour wear: Some
  • Jogging: Some
  • Home chores: Yes
  • Outside errands: Some
  • Humidity: Some
Pros: Lots of length here! Also, the wand really separates those lashes.
Cons: Prickly wand; and mascara wound up under eyes after a few hours wear.
End Result: I'd still buy it. Loved the separation the wand provided. Holds up pretty well, but it does not 100% hold up in "hot and heavy situations."
ZuZu Luxe Mascara
MSRP: $17.60
Shade: Onyx (black), Espresso (brown)
Vegan

Held up during:

  • 10 hour wear: Yes
  • Jogging: Yes
  • Home chores: Yes
  • Outside errands: Yes
  • Humidity: Some
Pros: Lightweight, soft, fluttery lashes.
Cons: Slight smudging during humidity.
End Result: Loved it. Perfect for a natural look. Espresso (brown) color is fantastic for blonde lashes.

Yisell Santos MUA

Born and raised in NYC, Pro MUA Yisell has been in the industry since 2004. Her portfolio includes work in print, TV, film, music videos & bridal. Visit Yisell at yisellsantosmakeup.com.

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