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Industry Action

European Union

EU Alternatives to Animal Testing Partnership to continue. ChemicalWatch, Feb 12, 2015.
The European Partnership for Alternative Approaches to Animal Testing (EPAA) will be extended until 2020. This partnership, between the European Commission and seven industry sectors, includes major companies in the cosmetics, chemical, pharmaceutical, and other sectors. The partnership has committed to finding alternatives to animal tests. Read article.

European Union

#BeCrueltyFree campaigners condemn industry's 'greedy' legal bid to weaken EU cosmetics animal testing ban. EU Reporter, Dec 12, 2014.
Humane Society International (HSI) are concerned that the High Court today decided not to dismiss a legal bid by ingredient suppliers to the cosmetics industry to undermine the EU's cosmetics animal testing ban. If ultimately successful, the claim could destroy the EU ban because it would effectively allow a company to test its cosmetics ingredients on animals outside the EU for non-EU regulatory purposes, and still use and sell that ingredient in cosmetics within the EU market. Read article.


L'Oreal develops alternative method for skin irritation test in China, using Asian skin model. By Katie Anderson, Cosmetics & Toiletries, Oct 8, 2014.
The Chinese Episkin model is a human epidermis model reconstructed from Asian keratinocytes, produced by the L'Oreal Advanced Research Laboratories in China. Episkin is used to validate the safety of cosmetic products and ingredients without animal testing. Read article.


China FDA signs MOU with US laboratory to promote non-animal testing methods in China. PR Newswire, June 17, 2014.
The Institute for In Vitro Sciences (IIVS) will collaborate with the China Food and Drug Administration (CFDA) to promote in vitro (non-animal) techniques in China. Read press release.


L'Oreal, EPA collaborate to build animal-alternative test methods. US EPA Press Release, March 12, 2012.
The U.S. Environmental Protection Agency (EPA) and L'Oreal announced a research collaboration to develop animal-alternative toxicity tests to ensure the safety of cosmetic products to human health. L'Oreal is providing the EPA $1.2 million in research funding plus safety data from representative substances from the cosmetic industry. Read press release.

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Notice: This site was developed and is hosted by White Rabbit Beauty, LLC, a retailer, as part of a broader public goal to make cruelty free products more accessible. We strive to make this an independent resource for cruelty free consumers. Here, we take the consumer's point of view, enabling you to find the best cruelty free products at the best prices at as many stores as possible. The site also has a direct advocacy role, providing news and information to help you take action to end animal testing.