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Online Brand Stores
Choosing a link below opens the brand store in a new window. There are 300+ cosmetics and personal care brands certified by Leaping Bunny and Choose Cruelty Free, and we have about 160 listed here. We are adding more each week until we have them all listed.
*Australian Choose Cruelty Free certification, which is nearly identical to the Leaping Bunny standard, but somewhat stricter. For example, in addition to no animal testing, it prohibits ingredients where animals are harmed, eliminating such ingredients as carmine and silk, in which animals are killed to obtain the ingredient.
**For product information only. These brands (Dickenson Brands, Eminence, It's A 10 Haircare, Mountain Ocean, and Paul Mitchell) have no online store. Rather, they sell through retailers and salons. You can use the store locator at their site to find store/salon locations.
Disclaimer/Disclosure: Mention of companies and web sites does not imply endorsement of them. Please make sure you are comfortable with a company before purchasing from it online. A good resource for this is the Better Business Bureau.
Notice: This site was developed and is hosted by White Rabbit Beauty, LLC, a retailer, as part of a broader public goal to make cruelty free products more accessible. We strive to make this an independent resource for cruelty free consumers. Here, we take the consumer's point of view, enabling you to find the best cruelty free products at the best prices at as many stores as possible. The site also has a direct advocacy role, providing news and information to help you take action to end animal testing.