Cruelty Free Shopping Guide

8 Cruelty-Free Men's Fragrances

Cruelty-Free Mens Fragrances

Find the perfect cruelty-free scent that expresses you. These brands are all certified free of animal testing.

None contain animal musk, an ingredient that causes terrible suffering. Animal musks are technically a naturally derived product, and many brands that use animal musk call their fragrances "natural."

Share on Facebook Tweet

Quick Look

  • Brands: Aromi, Astrida Naturals, Jack Black, LUSH, PHLUR, Pour le Monde, Providence Perfume Co., The Body Shop. All certified cruelty free by Leaping Bunny, except LUSH certified by Choose Cruelty Free (Australia's equivalent), and Jack Black, by PETA.
  • Widest scent selection: LUSH, PHLUR, Providence Perfume Co., The Body Shop, Aromi.
  • Vegan: Jack Black, LUSH, PHLUR, Pour le Monde, Aromi. (Others mostly vegan.)
  • Bargain brands: Jack Black, The Body Shop, Aromi, Astrida Naturals.


Fragrance types: Perfume has concentration of 15-40% aromatics (usually in alcohol base, but a perfume oil has oil base such as jojoba oil); eau de parfum, about 10-15% aromatics; eau de toilette, about 5-10% aromatics; eau de cologne (aka "cologne"), about 2-6% aromatics.

Fragrance price key: $: under $30 per 30 ml. $$: $30-$90 per 30 ml. $$$: $90-$150 per 30 ml. $$$$: over $150 per 30 ml. Actual volumes range from 15 ml to 100 ml, but price per 30 ml lets you compare price across the brands. (Note: 30 ml = 1 fl oz)

Astrida Naturals Fragrances for Men

Astrida Naturals, $-$$

Fragrance types: Perfume oil roll-on and solid in Bay Rum. Cologne solid in Haylaro (earthy). Roll-on vegan. Solids are non-vegan (beeswax).

Shop at: astridanaturals.com.

Jack Black Fragrances

Jack Black, $

Perfume types: Eau de parfum. Scents are signature JB (citrus, warm woods) and Blue Mark (refreshing scent: watermint, cilantro, bergamot; with Japanese juniper, ginger, vetiver; and patchouli, white wood base notes). Vegan.

Shop online at: getjackblack.com and at luxury4him.com.

Shop locally at: Bloomingdales, BlueMercury, Nordstroms, ULTA. Find stores (call first to make sure store has your item).

LUSH Perfumes

LUSH, $$

Perfume types: Perfume, perfume solids, cologne. Unisex scents include Breath of God (woods, incense, citrus - some describe it as musky, too), Dear John ("woodsy nostalgia"), Dirty (sandalwood, tarragon, thyme), Smuggler's Soul ("earthy, warm sandalwood"), Sun (simple, citrus cologne). If unsure what to choose, try at a local store, or try the solid version first ($11.95) before trying the liquid version ($40-$60/30 ml). Perfumes/cologne are vegan.

Shop online at: lushusa.com.

Shop locally at: LUSH retail stores. Find stores.

PHLUR Fragrances for Men


Fragrance types: Eau de parfum. See Greylocke ("blend of pine and sea"), Hepcat ("smoky and raw"), Moab ("dry and spicy"), Sandara ("notes of forest air, violet leaves, timur pepper, sandalwood and oak moss"), Olmsted & Vaux ("citrusy burst...bright, crisp, clean). Samples available for purchase. All-vegan brand.

Shop online at: phlur.com and at credobeauty.com and sephora.com.

Shop locally at: Sephora and Credo. Find local stores.

Pour le Monde Fragrances for Men

Pour le Monde, $$

Fragrance types: Eau de parfum. Award-winning. Unisex scents are Envision, a spicy oriental scent, and Empower, a citrus scent. Samples available for purchase. All-vegan brand.

Shop at: pourlemondeparfums.com and at ecodivabeauty (Canada/USA) and macys.com.

Providence Perfumes

Providence Perfume Co., $$-$$$

Perfume types: Eau de parfum ($$$), eau de toilette ($$-$$$), cologne ($$). Unisex and men's fragrances include Sedona Sweetgrass eau de toilette, Vientiane eau de parfum, Heart of Darkness eau de parfum, Branch & Vine cologne, Bay Rum cologne. Samples available for purchase. Created by 2012 Natural Perfumer of the Year Charna Ethier. Fragrances nominated for the Fifi Award, considered the Oscars of the fragrance industry. All scents named here are vegan (overall, all scents vegan except Orange Blossom Honey perfume oil has honey absolut).

Shop at: providenceperfume.com.

The Body Shop Fragrances for Men

The Body Shop, $

Fragrance types: Eau de toilette. See Arber, a woodsy fragrance; Kistna, fresh with notes of basil and birch leaf; Activist, exotic and warm; and the iconic White Musk (musk not derived from animals). To see vegan products on thebodyshop.com site: on the main menu, choose Collections; then under "FREE FROM," choose Vegan Products.

Shop online at: thebodyshop.com.

Shop locally at: The Body Shop, at many major malls. Find local stores.

Note: The Body Shop is owned by Natura, which also is Leaping Bunny certified (through the EU certifier, Cruelty Free International).

Aromi Fragrances for Men

Aromi, $-$$

Fragrance types: Eau de cologne ($$) and cologne solids ($). Many scents. Samples of cologne solids available for purchase. All-vegan brand. Musk ingredient refers to a non-animal-derived ingredient with a similar smell.

Shop at: aromibeauty.com.

March 2019

List © White Rabbit Beauty LLC.
Photo credit for banner photo: © Elnur.

About Bunny Army | Contact Us | Privacy Policy | Terms of Use

Like Us on FacebookVisit Us on Instagram

Site development by Whitethistle Design.
Copyright 2016-2021 White Rabbit Beauty LLC. All rights reserved.