Going cruelty-free doesn't need to break the bank. Check out these bargain mascaras with impressive performance & staying power. Put to the test by makeup pro Yisell, these held up during 10-hour wear, household chores, outside errands - even jogging & humidity. These picks also deliver on great-looking lashes.
MSRP: $3.00 Size: 0.25 oz/7.5 g. Vegan. This e.l.f. mascara held up under all scenarios with no smudging, flaking, or clumping. It added lots of length and some curl and volume. It also had probably the best wand of all mascaras tested to get to my bottom lashes. It's shorter that your usual wand and makes getting the hard to reach inner (top and bottom) corners a breeze. Read full review.
Available at: elfcosmetics.com and at CVS, Walgreens, Old Navy, ULTA, Target, Walmart
MSRP: $3.99 Size: 0.30 oz/9 g. Vegetarian but not vegan (has beeswax). Jordana Best Lash mascara held up under all scenarios, with just a little smudging during jogging. One coat delivered lots of length and volume, and its dark pigment gives an illusion of thickening. It works best with one coat; two coats caused a little clumping. A great mascara, the results are something I'd expect to see with a much more expensive mascara. Read full review.
Note: Be sure to get the Best Lash Extreme Volumizing Mascara. Jordana's other, similarly named mascaras - Best Length Extreme Lengthening Mascara (pink cap) and Best Volume Extreme Volumizing Mascara (green cap) - don't perform quite as well.
Available at: jordanacosmetics.com, CVS, Walgreens.
MSRP: $9.00 Size: 0.50 oz/14.4 g. Vegetarian but not vegan (has beeswax). Milani Big & Bigger Lashes Mascara held up well under all scenarios. It gave amazing length and volume. One coat was enough to give the effect it promises; 2 coats gave even more. I absolutely loved this mascara. Read full review.
Available at: milanicosmetics.com, CVS, Walgreens.
MSRP: $9.00 Size: 0.28 oz/8 g. Vegetarian but not vegan (has beeswax). Milani Lash Trifecta Mascara held up extremely well under all scenarios - it didn't even smudge in high humidity. Great lengthening, great lash separation, and good volume. Read full review.
Available at: milanicosmetics.com, CVS, Walgreens.
MSRP: $14.00 Size 0.25 oz/7.1 g. Vegan. Finally! A mineral mascara that claims it's waterproof and IS!! Pacifica's Aquarian Gaze Mascara held up under all scenarios with no smudging, a godsend for allergy sufferers. It added some length, but mostly volume, especially with 2 coats. The mascara is slightly dry, but that's what makes it waterproof. Love the look & feel of this mascara. Read full review.
Available at: pacificabeauty.com, Whole Foods and other natural grocery stores, some Target and ULTA stores.
MSRP: $5.99 Size: 0.44 oz/13 g. Vegetarian but not vegan (has beeswax). Lots of length & volume. I had people ask if my lashes were real! Recommend just one coat for this one. Slightly sticky formula made lashes hard. Despite this, I loved the mascara - so much length! Read full review.
Available at: bhcosmetics.com, ULTA. (July 16, 2018: Mfr currently out of stock and has removed mascara from its site, but will display it again when available.)
Born and raised in NYC, Yisell has been in the industry since 2004. Her portfolio includes work in print, TV, film, music videos & bridal. Visit Yisell at yisellsantosmakeup.com.
Best Cruelty-Free Mascaras! See MUA Yisell's top choices for best cruelty-free mascaras overall and best mascaras by category: lengthening, volumizing, drama & staying power.
Top 5 Vegan Mascaras! These vegan cruelty-free mascaras deliver on look and longevity, at price ranges for everyone's budget.
Yisell's Top Mascara Tips What to do, and not to do!
Switch Your Makeup to Cruelty Free for $29 or Less Foundation, blush, shadows, mascara, lipstick $29 or less total!
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