Cruelty Free Shopping Guide

Review: Beauty Without Cruelty (BWC) Full Volume Mascara

BWC Full Volume Mascara

Mascara Specs

  • Color: Black
  • Vegan: Yes
  • MSRP: $25.95
  • Size: 0.24 oz/6.8 g
  • Applicator: Very large brush intended to maximize volume.
  • Manufacturer's Product Description: Full volume natural mascara. Maximum length and thickness. Double depth brush maximises extension and thickness for extra volume.

Results of Performance Testing

Experiment Result
10 hour wear did not hold up
Joggingdid not hold up
Doing everyday chores in the homeheld up some
Running outside errandsdid not hold up
Sitting in a steamy bathroom
(to simulate humidity)
did not hold up

Clumping: None. Wand separated lashes nicely.

Smudging: A lot of smudging within 3 hours of wear.

Curl: None.

Length: Some but not by much.

Thickening: Some.

Volume: The separation of lashes gives the illusion of volume.

Longevity: 3 hours in and I had mascara under eye eyes and on the lash line.

Ease of Use: Despite the big wand, it actually coats all the lashes well (top and bottom). It's too bad it didn't last all day.


Pros: Sadly none. The lack of longevity negates any positives.

Cons: The smudging within 3 hours.

End Result: If it hadn't smudged so quickly, this would have been a good mascara.

Ingredients: Aqua/water, Oryza sativa bran cera (rice wax), iron oxides, VP/VA copolymer, butylene glycol, polyglyceryl-5 laurate, Acacia senegal gum (acacia wax), magnesium aluminium silicate, Rhus verniciflua peel cera/Rhus verniciflua peel wax (Japanese fruit wax), Copernicia cerifera cera/Copernicia cerifera (carnauba) wax, polyglyceryl-3 stearate, mica, nylon-66, hydrogenated lecithin, phenoxyethanol, glyceryl caprylate, caprylyl glycol, ethylhexylglycerin, talc, Bambusa arundinacea (bamboo) stem powder, potassium sorbate, benzyl alcohol, Oryza sativa (rice) bran oil, tocopherol (vitamin E), titanium Dioxide, biotin.

Yisell Santos MUA

Mascara review by Yisell Santos. Born and raised in NYC, Yisell has been in the industry since 2004. Her portfolio includes work in print publications, TV, film, music videos, and bridal. Visit Yisell at yisellsantosmakeup.com.

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