Cruelty Free Shopping Guide

Review: Beauty Without Cruelty (BWC) Waterproof Mascara

BWC Waterproof Mascara

Mascara Specs

  • Color: Black
  • Vegan: Yes
  • MSRP: $25.95
  • Size: 0.24 oz/6.8 g
  • Applicator: Hourglass shaped brush designed to help apply an even coat all over lashes; however, any wand can do this.
  • Manufacturer's Product Description: Stays on all day, waterproof and swimproof.

Results of Performance Testing

Experiment Result
10 hour wear did not hold up
Joggingdid not hold up
Doing everyday chores in the homedid not hold up
Running outside errandsdid not hold up
Sitting in a steamy bathroom
(to simulate humidity)
did not hold up

Waterproof: No.

Clumping: None.

Smudging: This mascara definitely smudged and fast. Within minutes of application my under eyes were gray. After 3 hours I had full on raccoon eyes.

Curl: None.

Length: None extra.

Thickening: The wand helps separate lashes, and the mascara is very black, which gives the illusion of thickening.

Volume: None extra.

Longevity: None. It failed to hold up and flaked.

Ease of Use: Easy to apply. The hourglass shaped brush lets you see your bottom lashes better and helps separate.


Pros: None.

Cons: I disliked how fast the flaking happened. The price is steep for something that doesn't deliver.

End Result: I really wanted to like this mascara. I found that it flaked and smudged within a few minutes of wear, giving me raccoon eyes, and that was just doing simple at home chores. For someone like me who suffers from seasonal allergies, I need waterproof mascara during that time. This did not fulfill those needs. It claims it's waterproof and long lasting, but it is not so. Disappointing and not worth the price.

Ingredients: Aqua/water, isododecane, C11-12 isoparaffin, Oryza sativa bran cera (rice wax), Copernicia cerifera cera (carnauba wax), vp/eicosene copolymer, polyglyceryl-4 isostearate, polyethylene, mica, disteardimonium hectorite, Rhus verniciflua peel cera (Japanese fruit wax), hydrogenated caster oil, dimethicone, phenoxyethanol, talc, ethylhexylglycerin, potassium sorbate, alcohol denat., panthenyl triacetate (vitamin B5), tocopherol (vitamin E), trimethylsiloxysilicate, triethanolamine, Helianthus annuus (sunflower) seed oil, ascorbyl palmitate (vitamin E), tin oxide, iron oxides, titanium dioxide.

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