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Pro MUA Yisell Rates Cruelty Free Mascaras & Best Picks

In survey after survey, good cruelty-free mascara tops the list of hard-to-find items. Here's help! Makeup Pro Yisell tested cruelty-free mascaras, from drugstore to high-end brands.

The Tests

Experiments	Application
10 hour wear Jogging Everyday home chores Outside errands Sitting in a steamy bathroom (simulate humidity)	Applied to top & bottom lashes Applied 2 coats Applied from lash base to lash tips & wiggled brush back & forth horizontally Checked results every 1 to 3 hours

All mascaras were tested with the exact same experiments and application technique.

Summary for All Mascaras

For the detailed review of a mascara, choose the mascara name.

Mascara	Results	Conclusions
100% Pure - Maracuja Oil Mascara MSRP: $26.00 Shade: Black Tea (black), Dark Chocolate (brown) Vegan	Held up during: 10 hour wear: Yes Jogging: Some Home chores: Yes Outside errands: Some Humidity: Some	Pros: Smells divine. Dark pigmentation. Cons: Very wet formula. End Result: Wet formula made lashes stick together, looking clumpy. Dark Chocolate (brown) stung my eyes when I removed it. (Dark Chocolate has cocoa powder, so avoid if you have a cocoa/chocolate allergy.)
Beauty Without Cruelty - Full Volume Natural Mascara MSRP: $25.95 Shade: Black Vegan	Held up during: 10 hour wear: No Jogging: No Home chores: Some Outside errands: No Humidity: No	Pros: Wand separated lashes nicely, giving illusion of volume. Cons: Smudging within 3 hours. End Result: A nice mascara, but lasts only about 3 hours.
Beauty Without Cruelty - Waterproof Mascara MSRP: $25.95 Shade: Black Vegan	Held up during: 10 hour wear: No Jogging: No Home chores: No Outside errands: No Humidity: No	Pros: None. Cons: Flaked fast. End Result: Flaked & smudged within a few minutes, giving raccoon eyes even for simple home chores.
BH Bliss Lash Mascara - DISCONTINUED MSRP: $5.99 Shade: Black Vegetarian	Held up during: 10 hour wear: Yes Jogging: Yes Home chores: Yes Outside errands: Yes Humidity: Some	Pros: Lots of volume & length. Cons: Slightly sticky formula. Made lashes hard, crunchy. End Result: Despite the hard lashes, I loved this mascara. It gave so much length.
e.l.f. Mineral Infused Mascara MSRP: $3.00 Shade: Black Vegan	Held up during: 10 hour wear: No Jogging: No Home chores: Some Outside errands: Some Humidity: No	Pros: Lashes remained soft. Cons: Very wet. Long drying time. Applying on bottom lashes messy. End Result: Very average mascara that doesn't do much for lashes. Wore off half way through day.
e.l.f. Waterproof Lengthening & Volumizing Mascara MSRP: $3.00 Shade: Black Vegan	Held up during: 10 hour wear: Yes Jogging: Yes Home chores: Yes Outside errands: Yes Humidity: Yes	Pros: Good brush. Lasted all day, didn't smudge or flake, handled humidity. Cons: Needed waterproof makeup remover to remove. End Result: Impressed with how well this stayed put. A real bang for your buck here.
FACE atelier - Sculpt HD Mascara MSRP: $26.00 Shade: Midnight (black) Vegetarian	Held up during: 10 hour wear: Yes Jogging: Yes Home chores: Yes Outside errands: Yes Humidity: Yes	Pros: Lashes looked & felt soft. Thin brush made application easy. Cons: None. End Result: Delivered everything promised & more. Thin wand let me get to inner corners & also get close to lash line, which helps in lengthening & separating.
FACE atelier - Crybaby Mascara MSRP: $26.00 Shade: Black Vegetarian	Held up during: 10 hour wear: Yes Jogging: Yes Home chores: Yes Outside errands: Yes Humidity: Yes	Pros: Waterproof, with no smudging, running, or flaking. Lashes remained soft. Cons: Wish it were darker. End Result: Love it. My go to for bridal clients & got me through allergy season without smudging.
Gabriel Cosmetics Mascara MSRP: $16.00 Shade: Black, Black Brown Vegan	Held up during: 10 hour wear: Yes Jogging: Yes Home chores: Yes Outside errands: Yes Humidity: Some	Pros: Lengthened with no clumping. Lashes stayed soft. Cons: None. End Result: Great for a natural look. Black Brown is even more natural than Black on dark lashes & perfect for lighter blonde lashes.
Lily Lolo - Mascara MSRP: $20.00 Shade: Black Vegan	Held up during: 10 hour wear: Yes Jogging: Some Home chores: Yes Outside errands: Yes Humidity: Some	Pros: Kept lashes super soft even with 2 coats. Added length & defined lashes. Cons: None. End Result: Definitely recommend for someone who loves defined lashes.
Milani - Big & Bigger Lashes - DISCONTINUED MSRP: $9.00 Shade: Black Vegetarian	Held up during: 10 hour wear: Yes Jogging: Yes Home chores: Yes Outside errands: Yes Humidity: Yes	Pros: Voluminous, long lashes. Held up well. Cons: Flat tip brush tended to collect too much mascara. End Result: Loved it. One coat gave the effect it promises; 2 coats gave more.
Milani - Lash Trifecta MSRP: $9.00 Shade: Black Vegetarian	Held up during: 10 hour wear: Yes Jogging: Yes Home chores: Yes Outside errands: Yes Humidity: Yes	Pros: Good separation & length, good thickening with 2 coats, some curl, no smudging. Cons: More curl would be nice. Lost some curl & volume halfway through day. End Result: Liked both mascara & mascara wand. If you want a mascara that lengthens & separates, this is it.
Mineral Fusion - Lash Curling Mascara MSRP: $18.99 Shade: Gravity (black) Vegetarian	Held up during: 10 hour wear: Some Jogging: Some Home chores: Yes Outside errands: Some Humidity: Some	Pros: Mostly, it stayed put all day. The flaking occurred during extensive activities or humidity. Cons: Flaking & clumping. Very wet & dried crunchy, which is why it flaked. It also didn't separate my lashes (they clumped). End Result: Made my lashes look clumpy & stiff. Hard to remove even with eye makeup remover.
Mineral Fusion - Lengthening Mascara MSRP: $18.99 Shade: Graphite (black) Vegetarian	Held up during: 10 hour wear: Some Jogging: Some Home chores: Yes Outside errands: Some Humidity: No	Pros: Lots of length. No clumping. Lashes felt moisturized & soft after a week or two of wearing. Cons: Any moisture (allergies, sweat, etc.) made it flake & smudge under eye area. End Result: Despite the lack of longevity, I liked this mascara & how easy it was to remove.
Pacifica Stellar Gaze Length & Strength Mineral Mascara MSRP: $14.00 Shade: Supernova (black) Vegan	Held up during: 10 hour wear: Some Jogging: Some Home chores: Yes Outside errands: Yes Humidity: Some	Pros: Added volume. Good color intensity. Cons: Slight smudging, but mostly had problem with large wand. While applying, I always got mascara on my eyelids near my lash line. End Result: I liked the mascara. The smudging halfway through the day wasn't intense & mostly looked intentional (a bit of a smokey eye).
Pacifica Aquarian Gaze Water Resistant Long Lash Mineral Mascara MSRP: $14.00 Shade: Abyss (black) Vegan	Held up during: 10 hour wear: Yes Jogging: Yes Home chores: Yes Outside errands: Yes Humidity: Yes	Pros: Added volume, especially with 2 coats. Stayed put! Cons: The mascara is slightly dry, but that's what makes it waterproof. End Result: Finally! A mineral mascara that claims it's waterproof & IS!! Loved the look & feel.
Urban Decay Cannonball Ultra Waterproof Mascara MSRP: $20.00 Shade: Black Vegetarian (Urban Decay is cruelty free, but its parent company is not cruelty free.)	Held up during: 10 hour wear: Some Jogging: Some Home chores: Yes Outside errands: Some Humidity: No	Pros: Wand gives great separation of lashes. Lots of length. Cons: Wound up under my eyes after a few hours wear & in high humidity. End Result: I'd still buy it, but for fall/winter. If I sweat too much, it smudged.
Urban Decay Perversion Mascara MSRP: $23.00 Shade: Black Vegetarian (Urban Decay is cruelty free, but its parent company is not cruelty free.)	Held up during: 10 hour wear: Yes Jogging: Yes Home chores: Yes Outside errands: Yes Humidity: Yes	Pros: They weren't kidding when they say "bigger, blacker, badder." This mascara brings it. Cons: None. End Result: Loved it. It wore all day & withstood muggy weather. Worth the price.
Urban Decay Troublemaker Mascara MSRP: $24.00 Shade: Black Vegan (Urban Decay is cruelty free, but its parent company is not cruelty free.)	Held up during: 10 hour wear: Some Jogging: Some Home chores: Yes Outside errands: Some Humidity: Some	Pros: Lots of length here! Also, the wand really separates those lashes. Cons: Prickly wand; and mascara wound up under eyes after a few hours wear. End Result: I'd still buy it. Loved the separation the wand provided. Holds up pretty well, but it does not 100% hold up in "hot and heavy situations."
ZuZu Luxe Mascara MSRP: $17.60 Shade: Onyx (black), Espresso (brown) Vegan	Held up during: 10 hour wear: Yes Jogging: Yes Home chores: Yes Outside errands: Yes Humidity: Some	Pros: Lightweight, soft, fluttery lashes. Cons: Slight smudging during humidity. End Result: Loved it. Perfect for a natural look. Espresso (brown) color is fantastic for blonde lashes.

Born and raised in NYC, Pro MUA Yisell has been in the industry since 2004. Her portfolio includes work in print, TV, film, music videos & bridal. Visit Yisell at yisellsantosmakeup.com.

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